The Winners of Pentawards 2018

Mutti, the 2022 Best of the Show - Diamond Pentaward winner
Mutti, the 2022 Best of the Evidence - Diamond Pentaward winner. Sponsored by Esko In addition to the Diamond Pentaward trophy for Mutti, Auge Design also received a one-year license to the Esko 3D Packaging Pattern software, worth EUR 5,000.

The international jury of Pentawards, the first and nearly prestigious worldwide competition devoted exclusively to packaging design, has appear the 2022 winners. This twelvemonth, the 12th edition of the Pentawards was held at the iconic Solomon R. Guggenheim Museum in New York. On half dozen September 2018, the gala ceremony played host to over 280 of the well-nigh creative, innovative and confusing members of the global packaging design community, all winners of the 2022 competition.

The 2022 edition of the Pentawards received 2,318 entries from 64 countries in 5 continents. This shows an increment of 15% from the previous year and the truly global achieve of this competition. In add-on to the Diamond Pentaward and the 5 Platinum Pentawards, the international jury also awarded 41 Aureate Pentawards, 84 Silver Pentawards and xc Statuary Pentawards beyond the 55 categories competing this twelvemonth.

Diamond Pentaward 2022 Sponsored by Esko

MUTTI – AUGE DESIGN

When choosing the 'Best of The Evidence' – Diamond Pentaward winner, the jury and its president have a transparent ability to reach a unanimous decision with picayune or no effort every year. Mutti, the 2022 Best of the Show – Diamond Pentaward winner, designed by the Italian studio Auge Pattern, presented no challenge to this twelvemonth'southward jury, past giving them no alternative merely to laurels it with nothing less than the highest level of recognition for packaging design accredited by Pentawards.

The limited-edition range of traditional Italian tomato-based ingredients take been given a new lease of life, with a blend of past and future through an intricate system of symbols, that non only represent the unlike types of tomatoes and sauces in the range only that also become a powerful pattern, resonating throughout the entire range. Starting from the original format, the range has been adorned with a new glamorous and luxurious experience, with a loftier-terminate gold foil finish contrasting with the ivory silkscreen surfaces. This is a design that will now join an sectional Pentawards lodge, beingness but the 12th recipient of the Best of The Evidence – Diamond Pentaward crown since the Pentawards begun.

Beverages Platinum Pentaward 2018

GUOCUI WUDU – SHENZHEN LINGYUN CREATIVE PACKAGING Pattern

In a highly competitive category, the GUOCUI WUDU bottle, designed by the Chinese agency Shenzhen Lingyun Creative Packaging Design, stood out as a design that delivers its bulletin with the absenteeism of an bodily description. The overall terminate is bold, clean, detailed and rich, all of which are features that elude to the liquors' high quality and premium contents. From the Henan Province in Mainland china, this white spirit is made from five traditional Chinese medicinal materials that are soaked and brewed over fourth dimension. Liquors of a similar nature in China often incorporate dregs, left over from the brewing process. Past contrast, the biggest selling bespeak of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, giving consumers a stronger sense of security. To translate this, a striking blue transparent drinking glass canteen has been designed as the container and its unique form presents distinctive oriental aesthetics respective with the idea of traditional Chinese medicinal brewing behind the product.

Nutrient Platinum Pentaward 2018

SHIROKUMA NO OKUME – FRAME INC.

A blueprint that is as cute as it is curious, Shirokuma no Okome created by the Japanese bureau Frame inc. is fantastically elementary, nevertheless it leaves everything to the imagination. The concept was to bridge the gap between the rice company Shirokuma no Okome and the brand image 'Polar Behave.' This led to the creation of the charming and warm illustrations, which reflect the true gentleness of the production. The design is beyond the physical product itself (rice), however it is used to elevate the brand in to a new space, away from its competition by highly-seasoned to the emotive senses of the consumer.

Food Platinum Pentaward 2018
Food Platinum Pentaward 2018

Body Platinum Pentaward 2018

BLOOMDALE EYEWEAR – STUDIO

Bloomdale is an eyewear brand that doesn't follow the typical brand codes created by Studio Kluif. Instead of using photography, like most brands do to promote their new eyewear models, a serial of iconic portraits was developed to underline the brand's tag line, A Bloomdale for every face. These portraits play an important role in all communications. In order to create a more all-encompassing make experience, a packaging range was created with which the optician makes a more personal statement towards the client. Each box can be fitted with a different portrait depending on whether the client is male, female or fifty-fifty a child.

Other Markets Platinum Pentaward 2018

GATUNA – BOLD

In a crowded market information technology is essential to stand up out. GATUNA, from the Spanish agency Assuming is a brand that executes this with class. The cat litter market is full of standard products with no apparent differentiation. The challenge was to leave behind the production's technical details, in favour of developing a relationship with the consumer to become their first pick. The product is sold in specialised pet shops in Spain. Inteligentemente practica (smartly practical), is a concept that highlights how piece of cake to clean the litter is, also telling the customer that it will save them time to spend it where it matters most – with their cat. The design, based on the illustration, breaks with the visual codes of the sector (cold and technologic) to express simplicity and a sense understanding between the make, the physical product itself and the consumer.

Luxury Platinum Pentaward 2018

DIPTYQUE – SERVAIRE&Co

This new blueprint of the DIPTYQUE range by SERVAIRE&Co renews the poetic hope of setting a dialogue betwixt home, scent and time with an hourglass-shaped diffusing odor, with an ever-more than exclusive pattern. A unique silhouette and a unique glass coating now differentiates each of the 6 fragrances, which asserts the house's decorative universe and pays tribute to its eclectic inspirations. Its common cold-diffusing technology delivers perfume notes through ingenious wicks, which have been adult to widen the diffusion surface area, through a new patent developed past Techniplast. The Hourglass remains a sustainable initiative with an unchanged refilling arrangement.

NXT-GEN Award 2018

PANDA CIGARETTE – Yu Chen

Panda cigarette package is designed for warning people nearly the harms of smoking. Before beingness unwrapped, information technology showcases a complete paradigm of a panda head printed on transparent film, while the cigarettes are pulled out one by i, seen through the panda blueprint, the interior skull epitome emerges. A transformation from a black panda head to a skull against a white background, it creates a stark and sharp dissimilarity of imagery.

NXT-GEN Award 2018
NXT-GEN Award 2018

Sub-wellness has become a normal country in today's hectic life. Children are instinctively attracted to pandas, then this before-and-later contrast betwixt a cute panda head and a horrible deathly skull is a much stronger message for them than conventional health warnings. If they larn to avoid cigarettes at a young age, they are less likely to grow up to be smokers.

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